“Women who imagined that the path to weight loss would be easy lost an average of twenty-four pounds less than those who imagined themselves having a hard time resisting temptation. Oettingen and her colleagues have found the same pattern when looking at students in search of high-paying jobs after college, at single individuals looking to form lasting romantic relationships, and at seniors recovering from hip replacement surgery. No matter who they are and what they are trying to do, we find that successful people not only have confidence that they will eventually succeed, but are equally confident that they will have a tough time getting there.”

~ Heidi Grant Halvorson   from Succeed

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