The Right Goals

“We have found that when it comes to happiness—our own and others’—all goals are not created equal. Looking over the research, we were intrigued to find that the psychologists Tim Kasser and Richard Ryan conducted a series of studies on goal setting. They found that the more participants held goals and values related to financial striving, the less happy they were, even controlling for the likelihood that they would achieve what they were aiming for! In contrast, the more participants had goals and values related to relationships, community, self-acceptance, and personal growth, the happier they were. We believe that this study makes an important point: happiness comes not so much from achieving your goals as from having the right ones.”

~ Craig & Marc Kielburger  from Me to We: Finding Meaning in a Material World

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